As the digital printing market continues to gain speed, Vicks is one printer that has made sure to maintain its edge by expanding its digital capabilities. Recently Vicks moved its digital print facilities to its headquarters. This increased many efficiencies and although the move required a mass effort by many in the plant (and I imagine sleepless nights for some) Vicks is delighted to report the transition was smooth and all units are up and running.
Along with the recent transition, Vicks brought another member into the family, a digital printer that is, called the Nuvera288. The Nuvera288 is the most impressive perfecting system on the market today and delivers exceptional offset-level image quality with the cost and time efficiencies associated with digital printing. Additionally, it can RIP multiple projects simultaneously, prints at a resolution of 4800 x 600 dpi and is coupled with an inline booklet maker and square-back spine master. Indeed, a true workhorse for the digital market.How do all the improvements at Vicks potentially affect you? For starters, digital printing is an extraordinary asset when it comes to added savings and decreased production time. There is hardly a company that exists that wouldn’t benefit from its advantages. Below are a few ways you can capitalize on the added value digital printing can provide:
Digital printing is great for:
- Meeting tight deadlines – with once took days can now take hours.
- Personalizing projects - by supplying a database of unique information for each piece you can more effectively target your audience and customers.
- Short-runs – by printing smaller quantities more quickly and cost effectively without losing quality.
- Reducing storage space and inventory - by printing only what you need thus saving you rising warehousing costs.
- Re-releasing slower moving titles and back catalog - by printing small quantities you can print lower quantity runs and give your market exactly what they are asking for.
- Easy Updates – because of the digital file, it is extraordinarily easy to update digital jobs.
- Low waste and Minimal setup – no plates or film to process.
…and the best part about it is the quality. In fact, I know some people that have reported they can hardly tell a difference in color quality when they’ve compared their digital work to an offset job. Now that’s impressive!
The digital workflow that Vicks has implemented is guaranteed to offer you flexibility and quick turnaround while producing a cost effective way to print your short run projects. I would highly recommend this digital print house.
For more information about Vicks, follow the link below:
Vicks Lithograph and Printing Corporation
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